Bed pricing at different shops
Why do some mattresses cost more than your first car? The same bed at your local shop could cost 2-3x less than a big chain store for a few reasons. First large marketing budget – Well what do I mean? Mattress firm for instance spends nearly 100 million per year on marketing. How does that marketing expense get paid for? The answer is rather simple, ‘trickle down’ expenses that hits the buyers bottom line, they charge 2-3x what a local family shop would charge because of their enormous overhead. So how much should a good mattress cost at a reasonable shop? Keep reading to find out.
Big chain retailer vs local shops
Big chains offer VERY risky ‘zero down’ payment plans with 0% interest. It looks great on the surface but when they set you up with a 6 year payback period and the bed they sell you falls apart in 3, it’s like having another car payment in the family. The spread out the payments to make you comfortable and to sell you something that you might not need.
The warranty that traditional ‘big box office retailers’ give in the mattress industry is a minimum 1-3” of a DIP. This is not something that most people could tolerate, waiting 6 years for there bed to be paid off or for a massive indent within their brand new $6,000 bed. It is not something a local shop would ever let you live with but big chain retailers have the bureaucratic hoops to keep you stuck on your investment.
That is until they get you to give up and exchange the bed for a lousy credit with them. Then they turn around and will resell your bed as used under the clearance section. That is not something a local shop would ever do.
A local family business has only few things to worry about in their month. Primarily it is their overhead which is usually very lean as family shops employ family members. The largest expense at a family shop is their rent but luckily we don’t spend every waking dollar we have on marketing and overpriced, oversold ‘bed in a box’ mattresses. So how much should a mattress cost?
Shopping local is the best route you can take when searching for a mattress. The service is beyond what a big chain would offer. The cost of the mattress only includes what the store needs to make to cover overhead and provide for their family, so you’re unlikely to see the corporate price gouging that is normalized at other big chain stores.
On average you can save $2,000 – $3,500 on a king name brand mattress when shopping local. How is that possible? Well we don’t have to list at MSRP so our prices can be significantly reduced based off of standing inventory and the current supplier market.
We have been serving Murrieta CA for over 25 years because we know how to provide outstanding service with significant savings passed on to the customers that have kept us in town for nearly 3 decades. We will continue to serve the community, offering the lowest prices guaranteed on high quality, name brand, 10 year warranty mattresses. So how much a mattress should cost, won’t be a question of comparing your first car bought to the bed you sleep on anymore!
Shop local and begin saving big – there’s no reason to buy the same bed from a chain and may 2-3x more than you should.
Blog written by Matt Jacobson